Since 2018, Saltrock has been one of The Wave Project’s most dedicated and hands-on corporte partners, helping us change young lives through Surf Therapy across the UK.

Saltrock’s support has gone far beyond fundraising, embodying community spirit and shared purpose. We are deeply grateful for their partnership, which powers our work and supports thousands of children and young people to find confidence, resilience and connection across the UK.

Everyday giving, extraordinary impact

Saltrock’s partnership is built on everyday generosity. Through their Pennies scheme, customers round up their purchases to donate to The Wave Project. On top of that, we’ve receive an annual donation from the sale of their paper bags, and collection tins and The Wave Project literature in all stores continue to raise awareness and funds year-round.

Saltrock’s Newquay store has also supported our Pre-loved Wetsuit Scheme in our retail shop, donating end-of-line wetsuits and bodyboards to help stock our shop and fund more Surf Therapy sessions.

A community partner

What makes Saltrock’s support so special is the genuine connection they have built with our community. They’ve gifted prizes for our Summer Raffle two years running and shared our campaigns, helping us to sell tickets to our summer raffle too! They have even invited us to speak at company-wide staff meetings, inspiring their teams to get involved, and local store teams have gone above and beyond to promote volunteering opportunities in their areas.

Viv Williamson, Head of Fundraising at The Wave Project comments:

“Working with Saltrock has been a real joy. Together, we’re making waves for young people, helping them build confidence, connection and calm through Surf Therapy. What makes this partnership so special is how deeply Saltrock’s support is embedded in everyday action; from in-store giving to championing our work with their teams and customers. We are so excited to work together and continue growing the impact for young people across the UK in the years ahead.”

Kirsty Westmacott, Brand Marketing Assistant at Saltrock:

“Supporting The Wave Project feels like a natural extension of our values. We believe in the power of the outdoors to support wellbeing, build confidence and create lasting connections and Surf Therapy does just that. Being part of that journey, alongside our customers and teams, is incredibly important to us.”

The ripple effect

Thanks to Saltrock’s support, thousands of young people have experienced the proven mental health benefits of Surf Therapy. Their contributions have helped fund sessions, celebrate volunteers, and amplify our mission across the UK.

As we look ahead to 2026, we are excited to build on this incredible partnership and continue making waves together.

Inspired ….

Join the movement, as we celebrate 15 years of The Wave Project in 2026. Help us continue changing young lives through Surf Therapy. Your business could be the reason a young person finds confidence again.